Andrew Koch, Spokesman?

My first "media appearance" back in mid-March came in a Modesto Bee article about finding a job during slow economic times. Today, I made my second appearance - this time in Crain's New York Business: High-tech firms a local bright spot

The process is interesting. In both cases, I've spoken with the reporter for about 15-20 minutes, and they've ended up using just a sentence or two of what I said. I suppose that's how they do their job, but it's not quite how I think. If I'm going to do more interviews in the future (and I would like to), I may have to think more about the reporter's perspective. Being quotable or un-quotable (intentionally or otherwise) can certainly impact how you come across, regardless of the newspaper, the topic or your best intentions.