More on Omniture

More in-depth thoughts about the Omniture deal from Daniel Primack on Private Equity Week in his weekly update, It's A Big Deal.

Company CEO Josh James says that the issue is one of flexibility. An IPO, he argues, could stifle Omniture’s ability to invest in sales, marketing, R&D, etc. To James, public=profitability pressure, and he doesn’t believe that he can build a market leader while always being concerned about moving from red to black (the company was once profitable, but currently is not due to the aforementioned growth initiative).

(Thanks to Chris Selland for the link)