Wednesday, July 13, 2005

Investing in Web Analytics

Utah firm gets $40M boost

Investing in Omniture is almost like acquiring interest in an e-commerce index fund, O'Driscoll said. "Online retailers, banks and even media companies need Web analytical services to understand their customers. They just cannot run well without it."

Interesting take. All us internet folk sure do like getting our hands on as much data as possible -- And it's a pretty safe bet that our appetite for data will only increase.

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